ULA wants to allow for physical distancing so rooms will have some lower capacity. Arrive early to your sessions. When a room reaches capacity, the doors will be closed to indicate that the session is full.

HIGHLIGHTS | Unforgettable Speakers, Exhibitors, New Products and Services, Fun and Entertaining Networking Activities and Social Events

TRACKS | General Librarianship, Public Librarianship, Academic Librarianship, Management & Leadership, Technical Services, and Youth Services

The Utah Library Association advocates for libraries and cultivates leadership development to promote library excellence for the Utah Library community.
Back To Schedule
Thursday, May 19 • 12:00pm - 12:20pm
Marketing Library Programs in Today's Digital Age

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
The days of marketing using billboards, flyers, and bookmarks, are gone. Learn how to manage, maintain, and take charge of your library's marketing in today’s digital age. The basics of marketing via E-Mail, Websites, and Social Media will be covered in this workshop. Those who attend will also learn basic techniques for measuring the effectiveness of their marketing message.

Learning objectives:
Teach the basics of marketing
Explore various digital venues for marketing library programs
Discuss the ways attendees are currently marketing their library programs and its effectiveness

avatar for Lorie Womack

Lorie Womack

Reference Librarian, Washington Branch Library
I grew up in Northeastern Utah.  My earliest memories of books and libraries include checking out books from the bookmobile and school library.   I attended Southern Utah University and later completed a masters degree in library science from the University of North Texas.  It... Read More →

Michelle Clements

St. George Branch Library

Thursday May 19, 2022 12:00pm - 12:20pm MDT
Twilight 3 & 4