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Thursday, May 19 • 12:00pm - 12:20pm
Marketing Library Programs in Today's Digital Age

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The days of marketing using billboards, flyers, and bookmarks, are gone. Learn how to manage, maintain, and take charge of your library's marketing in today’s digital age. The basics of marketing via E-Mail, Websites, and Social Media will be covered in this workshop. Those who attend will also learn basic techniques for measuring the effectiveness of their marketing message.

Learning objectives:
Teach the basics of marketing
Explore various digital venues for marketing library programs
Discuss the ways attendees are currently marketing their library programs and its effectiveness
Speakers
avatar for Lorie Womack

Lorie Womack

Reference Librarian, Washington Branch Library
I grew up in Northeastern Utah.  My earliest memories of books and libraries include checking out books from the bookmobile and school library.   I attended Southern Utah University and later completed a masters degree in library science from the University of North Texas.  It... Read More →
MC

Michelle Clements

St. George Branch Library

“Marketing Programs in a Digital Age” May 2022 pptx
Thursday May 19, 2022 12:00pm - 12:20pm MDT
Twilight 3 & 4
  Public Librarianship

Attendees (51)