ULA wants to allow for physical distancing so rooms will have some lower capacity. Arrive early to your sessions. When a room reaches capacity, the doors will be closed to indicate that the session is full.

HIGHLIGHTS | Unforgettable Speakers, Exhibitors, New Products and Services, Fun and Entertaining Networking Activities and Social Events

TRACKS | General Librarianship, Public Librarianship, Academic Librarianship, Management & Leadership, Technical Services, and Youth Services

The Utah Library Association advocates for libraries and cultivates leadership development to promote library excellence for the Utah Library community.
Back To Schedule
Friday, May 20 • 1:30pm - 2:20pm
Is it outreach or promotion and does it matter? 

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Determining if a community engagement effort has a promotional or outreach focus can clarify staff roles, simplify planning, determine evaluation needs, and prioritize community partnerships/events. Using current Utah and national outreach projects, from all types of libraries, we will practice determining if events are outreach or promotion and reflect on how these labels can inform decisions. 

Learning objectives:
Learn how identifying the purpose of an outreach event can simplify outreach planning and evaluation.
Consider how different skill sets are needed at various outreach events; when should you send a librarian, an assistant, clerk or volunteer? 
Discuss a wide variety of local and national library outreach events, from public, academic, school, rural, and special libraries.


Tina Bartholoma

Salt Lake County Library

Friday May 20, 2022 1:30pm - 2:20pm MDT
Stratus 7-9